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« I'm Evacuating! | Main | "The Postcard vs Salesletter: A Case Study" »

January 10, 2006

An Inspirational Email I Received Today from a Young Entrepreneur

Hi David-

I hope you take the time to read this email because if
anything you will get a great testimonial out of this
but most likely get some renewed inspiration from a
young entrepreneur who wants success more than anyone.

__________________________________________________

I'd like to tell you a little bit about myself.
__________________________________________________

My name is Adam Gilbert and I graduated from the School
of Management at Binghamton University in New York.

As a freshman, I saw a tremendous opportunity to help
small businesses connect with students so I created
www.Bingcoupons.com.

I was charging local businesses a monthly fee to
advertise and they would have specials offers to my
website visitors.

After doing surveys I found that students wouldn't
print coupons which proved to be the demise of my
business because businesses couldn't track their ROI.

Although this was very successful I felt that my idea
for the www.UltimateDiscountCard.com would prove to be
ever more lucrative.

I created the Card that entitled cardholders access to
exclusive specials and discounts from over 60 local
businesses. UDC quickly became a campus phenomenon
earning me amazing positive press.

_______________________________________________________

I was featured on the front page of the Sunday business
section in the local newspaper...
_______________________________________________________

...the BU Alumni Journal, the BU Pipe Dream which is
the school newspaper and even U.S. News & World Report.

I changed the business model from charging businesses
to making it absolutely free for businesses  however, I
charged students  15 for the card.

I wound up selling over 1400 cards and was able to form
a partnership with a major national marketing company
Student Advantage. SA was a public company with
revenues in excess of  40 MM in 2001 with a clientele
of Amtrak, Greyhound, Urban Outfitters, Footlocker and
Armani Exchange. SA created a national discount card
program for college students focusing on national
clients rather than local businesses.

_______________________________________________________

If only I was only born ten years earlier to capitalize
on the internet boom like SA did.
_______________________________________________________

I saw a weakness in there business model by not
focusing on local businesses and not only did I succeed
I partnered with them this year to offer cardholders
SA's discounts in addition to the same great discounts
they enjoyed previously.

It was pretty cool and flattering negotiating the
partnership by dealing with the CEO who has never
partnered with a small local discount card company.

Now I am working for Ernst & Young in New York City and
have a campus manager running my business. I have also
learned no one cares about my business as much as I do.

Although UDC was a big success when I was there it
turns out it was a job not a business. A business can
run itself and not rely on the owner to always be
there.

Due to the laziness of college kids and counting on
managers to run my business I am combining the best
aspects of both Bingcoupons.com and UDC to form one
business with of course some great new features.

I am also going back to charging businesses because
charging consumers is a lot tougher.

Anyway, the part of the email that may interest you is
that I am working for EY now and I just wanted to let
you know whenever I have a free second I am glued to
your website reading as many articles as I can, ideas
and anything else that you have to offer.

______________________________________________________

It s not normal that when on my lunch break I am glued
to your site because that is what I truly love reading
about.
______________________________________________________

The reason why my businesses have been so successful is
because helping small businesses succeed is my passion
and what I love to do. It is obviously yours as well. I
can't wait for the day where I can do what I want full
time and build my own business up and not work for EY.

I spend at least 2 hours a day on your website. I am
planning on buying your book because I can't get enough
of the small business marketing ideas and strategies.

With the very spare time I have whenever I am free I am
constantly reading and learning and I always enjoy
reading your articles the most.

I came across your site about 3 weeks ago and it was
the best/worst thing thats happened to me because all I
want to do is absorb everything on your site. It also
makes me dream about the day I can finally do what I
truly love doing best!

I know you had worked at Arthur Anderson so I am sure
while you were there you'd dream of doing your own
thing as well.

I wanted to ask you how you finally made a move. My
biggest fear in life is to get stuck. Although I am
only 22 years old I feel each day I work at EY is a day
I waste not working for myself or doing something I
truly love. I love small business marketing and helping
businesses grow and wish there was an opportunity to do
that full time.

Just wanted to let you know I am a huge fan and would
love to be able to stay in touch with you as a mentor.

I have been extremely fortunate enough to meet and
develop some great relationships with extremely
successful entrepreneurs due to my businesses.

Keep up the great work and one day I hope to join you
in helping small businesses succeed full time!

I can keep going on with my email but I'll spare you,
however, I can assure you that you will never meet a
more passionate person about business than myself!

My warmest regards,

Adam Gilbert
President/Founder
Ultimate Discount Card, Inc
Office:  (516) 456-6248
Email: AGilbert@UltimateDiscountCard.com
Web: www.myUDC.com

Posted by David Frey | Permalink

Comments

David-

I greatly appreciate you posting my story. If it can be an inspiration to even one person than I am very happy. As David is a firm believer in up-selling I, too, realize how important it is. As I have a large network of businesses I deal with who don't have websites I saw a great opportunity in offering web design services for small businesses. I formed www.VisualMelt.com. As one entrepreneur to another or to an aspiring entrepreneur my promise to you is that you will not find a cheaper web design company on the internet than VisualMelt. We will make you a $3500 looking website for as little as $300. You will NOT find a better price anywhere! If you are looking for a site re-design or want to make your internet dreams come true use VisualMelt and work with me to help your dreams become a reality!

Visit VisualMelt.com and learn how we can help your business get online today!

P.S. David your book is incredible!

Posted by: Adam Gilbert | Jan 13, 2006 10:38:05 AM

That was a great letter to read. It reminded me of when I was working long hours in the computer industry thinking that I was wasting my time giving their company 150% of me, when I could be doing it for my own business. Now that I HAVE my own business, I sometimes wish for days that I got a regular paycheck. There is stress and challenges in any job.

The other thing that stood out in the letter was the product/solution testing that you did in order to find the best business model. It's really good that you are discovering these things out at 22! Yes - no one cares about your business like you do! I have found some of the same lessons that you have learned.

Nest Builders is my third business since I left the computer industry, and because each business is different I have to test new solutions. I've been running it now for 3 years with my husband. He is the construction guru and operations manager. I handle all of the business management, accounting, and marketing.

I really appreciate David's newsletter as well. I'm always interested to see that he lives in Friendswood, TX and I live in Spring. We are probably going through the same physical Houston challenges such as traffic, hurricanes, etc.

My current challenge is that residential remodeling rarely has repeat customers. Word of mouth referrals are great, but only gets us so far. We have to fill in the voids. I'm currently working on a direct mail campaign to our customers, vendors, and chamber members. I'm offering a special on Radiant Barrier (for attics) and doing a drawing if they make an appointment for remodeling services. The best thing for us is to talk face to face. Unfortunately, this model is stretched because there are only two of us, plus our carpenters. We are not big enough yet to hire a sales mgr. etc. I really am working on the "business" to run on it's own, but I have to clone us and set up the right management structure.

I've tested other various advertising that didn't work, but I'm ready to try again. I remember David's letter about a truck in the middle of Walmart that had plywood billboards in the back for advertisement. It stuck in my head, and I know that we need to be "front of face" for people to remember and act on it. Thanks for the information Adam and David, it always helps to read other's experiences. Wish me luck.

Cynthie Thomas

Nest Builders

http://www.nestbuilders.net

Posted by: Cynthie Thomas | Mar 6, 2006 11:17:55 AM

This is great info . Thanks.

Posted by: Anil | Mar 16, 2006 12:05:53 PM

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

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